Selection of Boys Organic Clothes made from soft organic cotton. We would very much like to go down a more Organic, sustainable route so we are introducing more brands that fit that criteria. Toby Tiger, Baby Mori, Piccalilly and Maxomorra are all 100% Organic, colourful, fun, sustainable and affordable children’s clothing. Maxomorra is a Swedish brand, founded by Johan Ström in 2008. He aimed to design fun and easy-to-wear clothing and produce in a sustainable way. Toby Tiger and Piccalilly was born from teaming Fairtrade certified organic cotton with low impact environmentally friendly dyes to create a new generation of ethical fun organic children's clothes that not only had major benefits for the farmers and factory workers but the end product was much kinder on newborn baby skin.